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Sport eFANgelism Demographics başlıklı makale yayınlandı

Kurucumuz Dr.Zeki Yüksekbilgili’nin “Sport eFANgelism Demographics” başlıklı bilimsel makalesi International Journal of Advanced Multidisciplinary Research and Review (IJAMRR)’da yayınlandı.

Makaleye derginin ilgili sayfasından yada buradan ulaşabilirsiniz.

Makale özeti:
Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.